Immerso nella stesura di piani marketing, nel riadattamento di budget e piani di investimento e nel coordinamento di un Marketing Summit annuale (in una sola parola: cazzeggiando) mi sono imbattuto nei Marketing Principles di alcune stranote aziende hi-tech.
I celeberrimi 7 Principi del Marketing di Google:
I celeberrimi 7 Principi del Marketing di Google:
- Results must be trackable.
- Promote trial.
- Let others speak for you.
- Data. Not Hype.
- You're smart. And your time matters.
- We're serious. Except while we're not.
- Big ideas move us
e i 5 principi del Marketing di Apple:
- Don't sell products. People buy what other people have.
- Never be the first to market. Make something good greater.
- Empower early adopters. help your customers help you.
- Make your message memorable.
- Go one step further. Surprise and delight your customers.
- Never give away products or services
- Takes advantage of customer inexperience with your services/products
- Don't tell customers what they can discover after one year.
- Don't ask permissions. Think about a later justification.
- We are not smart. And customers know that.
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